For Advisors
Empowering Clients Through Partnership and Advanced Strategies
At Merit Financial Advisors, growth isn’t just about scale; it’s about helping clients pursue their goals with clarity, confidence, and solutions tailored to their unique needs. During our ENRICH conference, Steve Henderson, CPA, PFS, CFP®, CKA®, Partner, Wealth Manager in Tulsa, OK, who joined Merit through an RIA partnership, shared how Merit’s depth of resources…
Read MoreWhy Valuation Matters: Understanding the True Value of Your Advisory Firm
As a financial advisor, you spend your career helping clients prepare for the future. Yet too often, advisors put their own future on hold, overlooking one of the most critical pieces of long-term success: understanding the value of their business. Whether you are planning for succession, considering a merger or acquisition, exploring equity opportunities, or…
Read MoreThe Succession Wake-Up Call: Protect Your Firm Before It’s Too Late
At Future Proof, industry leaders came together to address one of the most urgent issues in wealth management: succession planning. Or as Brad Bueermann from FP Transitions reframed it, “It’s not succession planning, it’s sustainability planning.” Moderated by Suzanne Siracuse of Suzanne Siracuse Consulting, the session sparked a candid discussion about what advisors must do…
Read MoreCustomization at Scale: How Direct Indexing Helps You Deliver Greater Value to Clients
At Merit Financial Advisors, we believe the best strategies are not one-size-fits-all. They are built around people, goals, and unique financial stories. In a recent ThinkAdvisor webinar hosted by Orion Advisor Solutions, industry professionals, including Merit’s Chief Investment Officer Brian Andrew, explored how direct indexing is helping advisors deliver truly personalized, tax-efficient portfolios at scale.…
Read MoreTailored RIA Partnership Opportunities and Succession Planning for Financial Advisory Firm Owners
Advisor Insights from ENRICH 2025: Legacy, Growth, and Strategic Partnerships for RIAs At Merit Financial Advisors, we believe wealth management is more than numbers; it is about people, purpose, and the journey we share. At our ENRICH Conference in Spring 2025, several of our top advisors shared their thoughts: home, legacy, impact, empowering, inspiring, confidence,…
Read MoreWebinar Recap: Halftime Report: 2025 Market Trends, Turbulence and Takeaways
In our recent webinar, Merit Financial Advisors’ Brian Andrew, CFA®, Chief Investment Officer, and Joe Cilley, CFP®, VP of Financial Planning, shared critical insights into the evolving economic landscape shaped by new tariff policies and geopolitical uncertainties. Together, they explored how recent global policy changes and the introduction of the ‘Big Beautiful Bill’ may affect…
Read MoreWebinar Recap: FA Magazine – Smart Growth: Proven Strategies for RIAs in a Margin Squeezed World
In today’s margin-conscious environment, financial advisors are under pressure to grow smarter, not just bigger. This webinar, featuring leaders from Merit Financial Advisors and FMG, explored actionable strategies to scale marketing efforts efficiently without expanding budgets. From deepening client engagement through localized content to leveraging AI and automation tools, the discussion centered around creating meaningful,…
Read MoreMerit Financial Advisors Expands Pacific Northwest Presence Through Partnership with Olympic Wealth Management
ATLANTA — June 17, 2025 — Merit Financial Advisors (“Merit”), a Georgia-based financial advisory firm that specializes in financial planning and wealth management solutions for high-net-worth individuals and families and those navigating life transitions, announced today it has acquired Olympic Wealth Management, LLC (“Olympic Wealth”). This acquisition strengthens Merit’s footprint in the Pacific Northwest, adding…
Read MoreQ&A – Maximizing Your Firm’s Value: Preparing for Succession, Sale, or Transition
Following our webinar on maximizing firm value through succession, sale, or transition, attendees had insightful questions about when and how to start preparing. The most common theme? Start early—ideally 5–10 years out. Whether you’re a $500M or $3B firm, the focus should be on running your business like it’s for sale today: clean financials, streamlined…
Read MoreWebinar Recap: Maximizing Your Firm’s Value: How Financial Advisors Can Prepare for Succession, Sale, or Transition
At Merit, we believe financial advisors deserve more than a successful business—they deserve a legacy. Whether you’re considering succession, planning a sale, or simply preparing for the next chapter, knowing what your firm is worth—and how to maximize that value—is essential. In our latest webinar, “Maximizing Your Firm’s Value: Preparing for Succession, Sale, or Transition,”…
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