Merit Financial Advisors Expands Pacific Northwest Presence Through Partnership with Olympic Wealth Management
ATLANTA — June 17, 2025 — Merit Financial Advisors (“Merit”), a Georgia-based financial advisory firm that specializes in financial planning and wealth management solutions for high-net-worth individuals and families and those navigating life transitions, announced today it has acquired Olympic Wealth Management, LLC (“Olympic Wealth”). This acquisition strengthens Merit’s footprint in the Pacific Northwest, adding a fifth office in Washington and increasing its assets by $204 million.
Based in Bothell, Washington, Olympic Wealth specializes in investment and retirement planning, with a focus on serving clients in the local Seattle-Tacoma aerospace market, particularly Boeing employees and retirees. The firm is led by Eric Cumley, who will join Merit as a Wealth Manager alongside his team member, Sarah Lominick. By joining Merit, Olympic Wealth will benefit from Merit’s centralized services, helping ensure ongoing and sustainable excellence in client service.
“Joining Merit is an exciting next chapter for Olympic Wealth and our clients. We were drawn to Merit’s commitment to personalized service, long-term planning, and values that mirror our own,” said Eric. “With Merit’s expanded resources, we’ll be able to deepen the positive impact we have on our clients and continue delivering the level of care they expect and deserve.”
This is Merit’s thirty-eighth acquisition since taking a minority investment in December 2020 from Wealth Partners Capital Group (“WPCG”) and a group of strategic investors led by HGGC’s Aspire Holdings platform. Last month, Merit acquired RCM Investments, which expanded Merit’s assets by $281 million and marked Merit’s first office in Utah.
“Eric and Sarah have built lasting client relationships by focusing on consistency, trust, and clear communication,” said Tait Lane, Managing Principal and Partner at Merit. “Their experience working with aerospace professionals adds a valuable niche to our team and enhances our ability to serve clients in the greater Seattle area. We’re thrilled to welcome them to Merit and expand our presence in the Pacific Northwest.”
The merger was finalized on June 13, 2025. The financial and legal terms of the deal were not disclosed.
About Merit Financial Advisors
Merit Financial Group, LLC, doing business as Merit Financial Advisors (“Merit”), is a national wealth management firm that supports both the independent broker-dealer and RIA models. Merit exists to enrich the lives of those they serve, and its mission is to revolutionize the client experience by building the RIA of the future. Based in Atlanta, Georgia, Merit has over 40 offices throughout the U.S. and managed $15.96 billion in assets as of March 31, 2025 ($11.56 billion in advisory, $2.49 billion in brokerage assets, $1.91B in retirement assets, and $332 million in assets under advisement). For more information, please visit www.meritfinancialadvisors.com. Investment advice offered through Merit Financial Group, LLC, an SEC registered investment adviser.
About Wealth Partners Capital Group
Wealth Partners Capital Group (WPCG) is a financial services holding company, which invests in and partners with select leading wealth management firms. WPCG assists its partner firms by identifying and integrating like-minded wealth advisers who seek access to expanded business capabilities, strategic growth and/or customized transition solutions. For more information, please visit www.wealthpcg.com.
About HGGC
HGGC is a values-driven, partnership-focused private investment firm. The firm’s ecosystem of investors, operators, and professionals are united by the shared mission to develop leading enterprises and build long-term value together. HGGC invests in technology, business services, financial services and consumer enterprises generally valued between $200M – $1.5B+. The firm is based in Palo Alto, CA and manages over $8 billion in cumulative capital commitments. HGGC makes investments in RIAs via its Aspire Holdings platform, which is targeting $300 million of total investment in the space. More information, including a complete list of current and former investments, please visit www.hggc.com.
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