Our Investment Philosophy

Merit holds itself to a Fiduciary standard, both contractually with our clients and simply because we believe it is the right way to do business.

Our Principles

We have an investment philosophy based on six key principles which help guide our actions and are rooted in our beliefs. We believe these six principles are values that represent what is desirable and positive for our organization in helping us determine our actions.

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In order to provide our clients with the highest quality investment advice, we must stay completely independent.

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Diversify Our Investments

Building wealth by being concentrated. Preserving wealth by being diversified. There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.

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Invest with Goals in Mind

Investment choices should be made based on the intended goals of a portfolio and not based on the over/underperformance of a market benchmark.

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Invest with a Margin of Preservation

In order to potentially limit the downside risk, minimize or eliminate investments where little to no margin of preservation exists.

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Invest with Flexibility 

A good investment process should allow for flexibility to adapt as the investment landscape changes.

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Invest with Humility

Invest with the understanding that future events cannot be predicted with certainty. Investing with arrogance leads to failure.

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