For Advisors

Merit serves as a true partner for advisors. If you are looking to take your firm to the next level, you are in the right place.
At Merit, we believe we are Stronger Together.

Merit Financial Advisors is a national wealth management firm with over $5.6 billion in assets that support advisors affiliated with independent broker-dealers, as well as those who are registered investment advisors.

Merit’s mission is focused on growth - both supporting clients in exceeding their financial goals and supporting advisors in evolving and expanding their businesses. Merit provides its advisors and offices with practice management resources, an industry-leading technology platform, superior operational support, and the investment expertise needed to drive growth and deliver a superior client experience.

Merit's vision is to build a growth-focused enterprise for our team that offers best-in-class investing and planning solutions for our clients now, and for generations to come.

Merit serves as a true partner for advisors. If you are looking to take your firm to the next level, Merit can help.

To learn more, schedule a confidential meeting with a member of our team.

About Our Founder

About Our President

Rick Kent explains in an RIA Intel interview how he built Merit Financial Advisors and the new strategies required to maintain its momentum. Learn about Rick, his team, and their priorities in the featured article by clicking here.

Read the top 3 things Kay Lynn discusses how to make clients feel comfortable and at ease when going through an M&A event. Click here to read the three significant themes concerning the impacts M&A activity can have on clients.

About Merit

The Merit team serves as a professional partner on your path to growth. Merit works with advisors equipping them with the tools and resources needed to build revenues, expand your practice and grow as a professional.

Our firm is led by seasoned advisors who have a deep understanding of the needs and goals of successful financial practitioners. Our team includes experienced professionals across disciplines, including in-house investment management and strategy, comprehensive financial planning and life transition support, wealth management insights, operations, and human resources support. Our partners have achieved exponential growth in their practices as they leverage our expertise, industry experience, and resources.

Merit fosters a relationship-based culture that is built on integrity and respect – among our colleagues, with clients, and within our community. Our mission is anchored by several key principles, including humility, flexibility, and objective and goals-based advice.

  • Merit is committed to elevating and supporting diverse voices, experience, and expertise across the firm. As an example, over fifty-three percent of Merit’s staff is female and the firm has completed 4 acquisitions of female-founded firms since 2017.
  • Merit upholds a team-based approach that facilitates leadership and collaboration across the group for the collective benefit of the team and our clients.
  • Merit is focused on empowering growth and advancement among our advisors. We believe we are
    Stronger Together.
Merit Awards

At Merit, We Provide Full Service Support

We work with you and your team to make sure your transition is seamless. We take many carefully crafted steps to prepare, plan and execute the transition to make it as smooth as possible for you and your clients. Our process includes:

  • Discovery: we take time to understand your staff and your culture
  • Assessment: we review your book of client base and business practices
  • Planning: we work with you to identify opportunities and challenges, as well as assign roles and responsibilities based on those.
  • Implementation: we plan and execute complete support through client communication, consent, and repapering processes
  • Go Live: we provide and oversee employee training, system conversion, and portfolio management implementation  
operations
marketing
staffing
investment management
training
growth

What Our Partners Are Saying:

Are You Ready To Sell?

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To learn more about becoming a member of the Merit team or if you are interested in taking your company to the next level, contact us today!

Merit In The News

  • Investment News | 01/13/2022 | Advisory Firms Managing $557 Million Merge Into Merit Financial 

    Merit has acquired Biltmore Capital Advisors and its affiliated form Stone Creek Capital Management, expanding its presence into New Jersey and South Florida. 

    Read More


  • RIA Edge  | 01/12/2022 | Merit's Kay Lynn Mayhue on Building A National Wealth Management Firm

    Merit president, Kay Lynn Mayhue, provides a look at the firm's recent acquisitions and future growth strategy. 

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  • City Wire USA | 01/10/2022 | Merit Pulls Off $2bn Double Deal as it Eyes Big 2022 Growth 

    Merit Financial Advisors completes merger with Biltmore Capital Advisors and Stone Creek Capital Management, enhancing presence in South Florida and New Jersey.  

    Read More


  • Advisor Perspectives | 01/04/2022 | Ten Tips to Make Your Business Resolutions a Reality

    Rick Kent, CEO and Founder, offers insights into successfully making your new year's resolutions a reality.

    Read More


  • Acquisition |12/16/2021 | Merit Financial Advisors Acquires Brian Fisher, an independent Texas-based advisor

    Brian Fisher joins Merit as a wealth advisor and expands the firm’s footprint in Texas.

    Read More


“People are motivated by purpose; we strive to build a culture that empowers our people to serve others in an impactful way. Our goal is to create a culture that engages each person’s unique ability to make a difference.”

-Rick Kent, CEO & Founder